How agile principles can save Greece, Europe and the world

Most of you might have heard about the tremendous success the Pirate Party is currently having in Germany. Although they confess they don’t have a plan for every scenario, a solution for every problem and ties for talkshows. I think it’s not although, it’s because.

In an interesting article I read about ideas what our European leaders could learn from the Pirates. Basically it says that a lot of questions we currently have can’t be answered and it might be better to embrace the unknown than trying to find the final solution again and again (you get the contradiction). Indeed. The big questions of our time – how proceed with capitalism, climate change, the Euro crisis, the internet disrupting everything, the exploding world population – who can seriously give a final answer to what is permanently changing and has become so complex? Nobody can. But specifically politicians seem to be under the obligation to know an answer for everything.  Absurd isn’t it?

The complex and the new need very different and open approaches which reminds me a lot of agile software development. Yesterday my great colleague @squil posted this cartoon explaining the traditional Waterfall way of developing software:

CC / http://geekandpoke.typepad.com

Hard to map the unknown right? So this is why we believe in agile which is I believe not only a state of the art way to handle software but to understand and handle the world we’re living in. Just look at the four principles of the agile manifesto:

Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan

Compare it to how the financial crisis is managed in Europe. It’s exactly the opposite: sticking to contract negotiation, following a plan, death by documentation and bureaucratic processes. The classic static old fashioned traditional politics while the Pirate Party embraces openness rethinking methodology by experimenting e.g. with liquid feedback and grassroot democracy meeting the state of the art bottom-up route which was the way to success for many companies.  I think this is what the Pirates understand so much better than everybody else and what they brought from their digital heritage. You can surely discuss and question their program but the fascinating part is not what they are doing, it’s the way they are doing it. Agile, open, bottom-up. And maybe this approach could solve the problems of Greece, Europe and the world at the end. Or better: be the way to to find a solution.

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Free Portal 2 editor promoted by an awesome video trailer

It might be that more people know the game developers from Valve because their awesome staff handbook leaked a while ago. Anyway – it’s an awesome company developing awesome games and one of them is one of my all time favourites: Portal 2. Fans of the game knew there was a level editor coming up but I’m not used to get it announced by publishing such a cool video, specifically as the editor is going to be free (available on Steam at May 8th).

Btw the soundtrack of Portal 2 can be downloaded for free and if you have to test something there is nothing more appropriate to listen to.

(via 11k2)

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Designers are very connected to what’s going on in the world

Designers are very connected to what’s going on in the world

This is my favourite quote from Nike’s CEO Mark Parker who is an (ex) designer himself. Not many CEOs promote a design driven company strategy and this quote names one of many reasons why it does work if you believe in it and do it right. In this context I always recommend reading “Do You Matter? How Great Design Will Make People Love Your Company” if you don’t know it yet.

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Shave money, shave time – what a wonderfully self-ironic start-up

The Dollar Shave Club is a start-up that offers you membership in a shopping club that delivers you a fresh blade for your shaver every month. The whole communication concept (specifically the video on the homepage) is just hilarious because it’s so self-ironic and the website is well done. I can imagine they’ll get quite an attractive conversion rate. Check it out:

(via etailment)

Get hunted by zombies: gamification of running

Image: Casey David

This morning I read about a recently released app called Zombies, Run!, a kickstarter project (surprise!). While apps like Runkeeper or Nike+ already significantly increase the running experience by tracking your activities and reporting on progress it’s still a very basic level of gamification.

Zombies Run! embeds your running activity in a game. You are lost in a post-apocalyptic world when a surviving group of people finds you and helps you getting to “the base” where other survivors are hanging around. The app pulls in a playlist of your choice and after each song something new happens. Like you reach the hospital to pick up some important documents. Or you successfully escaped but now you need to sprint as one specifically fast Zombie ist close behind you. While running you’re picking up various items like Medipacs and if “Zombie Chases” are turned on you can expect more surprises.

So every run becomes a new chapter of the story and after getting into it this morning I can’t wait for chapter two tomorrow. I also ordered a T-Shirt to be recognized as Runner 5 – that’s who I am now every morning (btw also a clever move to have merchandising - it’s about the experience!). I completely forgot about the exercise component what is the whole intention.  Although it’s not really cheap (£ 5.46 – iTunes link) – the app is polite. You don’t need to create an account or spam your Facebook friends. Only sharing with Twitter followers is integrated. Also the guys are working on a Runkeeper integration would would be awesome as well. Isn’t this worth paying a little more?

Check out the video (which excited me even more as it’s taking place at parts of my usual running route in London):

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Domino’s current crowd-sourcing campaign – top of the class

I’ve been impressed by Domino’s Pizza’s activities in the digital space for a while. Very recently I gave a talk mentioning their applications (on the website and stand-alone) allowing users to track progress of the creation of their pizzas. I think it’s a great example for making a process transparent to let users engage with the product to increase brand awareness and upgrade the product to be an experience.

Very exciting to see they are again trying something new. In Australia Domino’s launched a Facebook app (you can still vote) to crowd source a pizza which then will be available for order all over the country.

It’s a relatively short campaign ending the 25th of March already but it’s leveraging an existing Facebook community very intensely. Crowd-sourcing mechanics couldn’t be used much better to combine developing a new product for the menu and having half a million judges to help identifying the most attractive idea. With activities like this Domino’s gives it’s costumers the feeling to (at least partly) own the brand and the product by demonstratively asking, listening, reacting and so interacting. Chapeau!

(via ViralBlog)

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What Starcraft is teaching us about agile

After playing a few rounds of Starcraft II yesterday evening I found the idea very interesting to connect the idea of agile to succeeding in this game.

Take the early days of Command & Conquer (who just decided to ruin their brand with a lower middle class browser game adoption). You could succeed by building a gigantic base that allowed you to build a gigantic army that allowed you to reduce the game to one massive battle. Try this strategy in a newer game of this kind like Starcraft II and you’ll loose within minutes. Because players now follow agile rules:

Deliver a minimal viable product as quickly as possible – a drone can act as a minimal spy, one space marine can be a minimal working defence system. Waiting for a proper scouting unit or a bunker to be built can already be too late.

Release often – sure, you can start building a factory early and invest in research to give your first tank all weapon upgrades available. This has only two disadvantages: before you even finished this tank your opponent will have built smaller & cheaper units which will end your dreams. Also you could have invested in 2 not upgraded tanks and some marines and won the game yourself.

Respond to change – after successfully settling down on a plateau you love and discovering the environment you know where to build the next bases and have a plan in mind how to smash the Zerg. But oops – suddenly the Zerg establish a base on a place you liked to cover and crush your strategy! You can ignore it and continue following your plan. And be dead soon. Or you change it and use all your energy to hit back if it is important. Or discover an alternative route. Or move from south expansions to north expansions.
Second example: Your first drone spots that your opponent is making the mistake mentioned in 2) – this gives you a chance to change your plan and heavily invest in a lot of cheap units to win before he gets strong. A static strategy is a bad strategy.

I could go on and on and on … if you’re just a little bit interested in games and agile – there are loads of channels (I like this one)  offering top matches in top quality with partly really good commentary. There is also a reason this game is very popular in the start-up industry. I often learn something. For my job.

PS. This analogy works nicely with chess too.

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Ads that excite me: control a banner based Parrot AR Drone

I really like the Parrot AR Drone (and I’m looking forward to maybe buy the revamped model) and I also like creative ads. This combination of a digital ad (for the drone) you can interact with to control the drone you should buy with your phone by flying with it across the website is just extremely cool. Great example of an interactive gamified trial to let users engage with the product. Check it out:

(via Fast Company)

Also remarkable is the clever use of a QR code to “connect” the smartphone with the game running on the computer. Another cool example with wow-effect is Clik (iTunes link) where you can kind of remotely control YouTube via app-QR-code-connection.

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Marketing in an experience economy

This afternoon I had the pleasure to give a talk at our global marketing meeting in Barcelona. I was asked to talk about innovation so to put some catchy innovative examples and loads of buzzwords in a context I thought I’d talk about premium products being experiences and storytelling becoming interactive as one thing to understand when trying to not come up with a banner as an innovative digital ad. Here is the presentation if you’re interested in:

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QR Codes – a little overview

Two days ago I gave this presentation to NPG’s advertising sales department to give some background information about QR Codes. Clients have been asking for them quite a lot over the last year so looking at it a bit more closely made a lot of sense. Also to raise awareness how companies fail …

To keep it entertaining I included loads of videos :) Here you go:

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