The best keynote I’ve heard so far at The Next Web 2011 was the keynote of Amazon’s CTO Werner Vogel. Here are his 13 lessons: Lesson 1: Design for flexibility. Don’t build frameworks but tools Lesson 2 and 3: Design for on-demand and automation Lesson 4: Be elastic. Scale incrementally otherwise it becomes too costly […]
A nice short video talking about story-telling as brand communication. (via Leander Wattig)
Advertisers have been experimenting for a while with personalized videos (the line between entertainment and ad is quite blurry). The best one I have seen so far is an award winning Desperados ad on (of course) YouTube. A couple of bits and pieces are just really really good: The video makes use of the YouTube […]
