It’s en vogue to demonstrate the power of HTML5 these days (although most people don’t know what HTML5 means). Google teamed up with Arcade Fire and built an astonishing website. Visit it an wear headphones, it’s worth to look & listen. Campaign summary:
I also liked an ad made to promote Toyota‘s Prius – or better the fact that there will be different models from now on, not only one, so there will be a whole family of … Priusses? Priusi? Priu …? Charming idea to hand this question over to the crowd:
When you walk through a city at night queues in front of the clubs are indicators for what’s hip. And club owners use the fact that people think this is true and limit access. What a pity there can be no queues in front of a website. Right? Wrong. In Japan, Taiwan and China over 2 million people were standing in a digital line, the “Lucky Line”, in front of a virtual Uniqlo store using Twitter or Facebook to sign in and getting not more than the chance to win a coupon. On one single day Uniqlo hit a sales record selling goods worth more than £ 79 million.
I didn’t even know Skittles before this campaign, just some sweeties with a crowd of passive fans on Facebook. Loads of people are wondering the same question: how do I activate those fucking lazy fans?! They got it. They built a studio with Skittle branded little video cabins. They put people in these cabins and gave them the task to make a little video clip out of the status updates of our fans. Would you share a video clip based on a status update of you? You probably would. At least the Skittles fans did and grew the number of fans by 1000% sharing the 21k clips which were produced within 2 weeks. Nice number. But even nicer: sales rose by up to 30%.
Oh and they also have this ad. It’s funny. Really. Just follow the instruction and put your finger on the screen.
And as a last hint: if you like having a look at a nice graffiti Red Bull seems to think you’re part of their target group.
They built a Google Street View mashup called Red Bull Street Art View where people can add locations with graffitis they found on Google’s Street View. And you can browse for hours watching the street art of the world.