The Dollar Shave Club is a start-up that offers you membership in a shopping club that delivers you a fresh blade for your shaver every month. The whole communication concept (specifically the video on the homepage) is just hilarious because it’s so self-ironic and the website is well done. I can imagine they’ll get quite […]
This morning I read about a recently released app called Zombies, Run!, a kickstarter project (surprise!). While apps like Runkeeper or Nike+ already significantly increase the running experience by tracking your activities and reporting on progress it’s still a very basic level of gamification. Zombies Run! embeds your running activity in a game. You are lost […]
I’ve been impressed by Domino’s Pizza’s activities in the digital space for a while. Very recently I gave a talk mentioning their applications (on the website and stand-alone) allowing users to track progress of the creation of their pizzas. I think it’s a great example for making a process transparent to let users engage with […]
After playing a few rounds of Starcraft II yesterday evening I found the idea very interesting to connect the idea of agile to succeeding in this game. Take the early days of Command & Conquer (who just decided to ruin their brand with a lower middle class browser game adoption). You could succeed by building a gigantic […]
I really like the Parrot AR Drone (and I’m looking forward to maybe buy the revamped model) and I also like creative ads. This combination of a digital ad (for the drone) you can interact with to control the drone you should buy with your phone by flying with it across the website is just […]
This afternoon I had the pleasure to give a talk at our global marketing meeting in Barcelona. I was asked to talk about innovation so to put some catchy innovative examples and loads of buzzwords in a context I thought I’d talk about premium products being experiences and storytelling becoming interactive as one thing to […]
