Simple but effective use of game mechanics in a banner
The plug is behaving in a way that you really want to plug it in. A plug just should be plugged in. I’d project a CTR above average.
Monthly Archives: June 2012
Why the average click-through-rate of a banner ad is less than the average failure rate of birth control
The average click-through-rate of a banner ad is less than the average failure rate of birth control. […] Banner blindness raises the importance of evolving beyond paid media alone. […] When we think of paid media as a catalyst rather than as the foundation, it forces us to raise our game. There is no longer […]
What the new photo focus of Foursquare means
I was a happy user before but I like Foursquare even more after their last redesign (old news I know but I also was on vacation). Most of the changes just look neat at the first view but I feel design goes way beyond the surface for Foursquare (as it does for many successful start-ups […]
IFTTT steps into the physical world
I’m a big fan of the wonderful IFTTT – “if this than that” – service. If you don’t know it: you can connect IFTTT to loads of services like Dropbox, Instagram, Evernote or your phone number. Depending on what the APIs allow you can trigger actions. So i.e. if I post a picture to Instagram […]
Impressive campaign: American Express “Small Business Day”
It’s Cannes Lions season. I hadn’t heard about this impressive campaign run for American Express making up a “Small Business Day” and organising it so well it became an official day in the US. Clever on many levels and so a well earned Grand Prix for Promo & Activation, as well as Direct. (via AdVerve)
