“Sight” – a short futuristic film about augmenting reality by using contact lenses – has been floating around in the blogosphere the last days. It’s an outstanding piece of work showing how life could look like if we had contact lenses as the high end version of Google’s glasses. You are aware of the fact […]
As a big fan of the legendary Sim City I could’t resist giving it’s recent launch of a Facebook version a try. I spent a bit of time but it was rather disappointing, nothing really innovative, just a FarmVille copycat. What made me think was the integration of advertising. Basically you get a Mercedes factory […]
Sometimes ads are not enough. 1. The Walking Dead If you like the series The Walking Dead you probably know this app already (iTunes link). It’s basically taking into account that a lot of telly watchers user their iPads to chat & comment during the show. The app let’s you bet on kills and all […]
This ad is shocking but greatly done. Placed in Vogue it’s kind of a “hidden” ad rising awareness for violence against women in Germany. If you’re reading this on an iPad there is a swipe through version to get the full experience. ………………. “Hidden ads” just work very well as they have the moment of surprise to engage with […]
13. Sexy Fingers – AIDES Ads for the purpose of raising aids awareness are often pretty good. This one is just wonderfully silly. It’s an interactive comic music game. By clicking buts and pulling strings you create a song. Depending on your place of work you might consider not to open it there. What I […]
7. The Gnome Experiment – Kern German precision scale maker Kern surely doesn’t have the world’s sexiest product to market. So why not embrace the German peculiarity, send gnomes to different places in the world and measure weight differences calling it the Gnome Experiment? What I like about it: The idea to visualise data by […]
After working through the (actually very long) shortlist of this year’s Cyper Lion’s I finally got to an end and can start posting! 1. Museum of Me – Intel I don’t agree with all winners but Intel’s Museum of Me was just an outstanding ad in the last advertising year. They earned some gold. If […]
While I’m still working my way through the shortlist of the Cyber Lions (as for me the winners are not automatically the most interesting campaigns – I’ll start posting summaries the next days) I also spotted a new advertising category in the vimeo awards competition. Surely this has a more artistic video focus but it’s […]
