7. The Gnome Experiment – Kern
German precision scale maker Kern surely doesn’t have the world’s sexiest product to market. So why not embrace the German peculiarity, send gnomes to different places in the world and measure weight differences calling it the Gnome Experiment?
What I like about it: The idea to visualise data by weighing gnomes in different places, the storytelling in the tumblr and that you can apply for getting one.
Another example for “embrace what you can’t avoid” is this campaign run while the Pinacoteca in Sao Paulo was closed for refurbishment for one year. The campaign was build around people’s curiosity. And isn’t a remotely controlled cat cool that can show you in realtime what’s going on in the museum?
What I like about it: Making transparent & visible what’s going on, sometimes you don’t need more. But a remotely controlled cat. Webcams would be boring.
I think I blogged about Skittle’s videos (there are loads of them) a while ago but they are just so funny. Tip: really touch the screen when watching the video!
What I like about it: The idea to engage with the user by letting him touch the screen. Genius.
10. Out Of Office Poetry – Stichting Lezen
To promote Dutch literature, Stichting Lezen organizes Poetry Day 2012. For this purpose the out of office emails of involved people and organisations were replaced by poetic substitutes: “out of office poetry”
What I like about it: It’s making use of what’s already there in a clever and creative way. And it’s not over prized.
11. The Ad Makeover – Dove
Dove definitively has a good hand for doing the right kind of advertising. This campaign on Facebook was addressing all these weight-loss ads you see there. Big bums in tight pants with loads of wobble. Horrible ads. Attending the campaign you could design little ads with a positive message and send them to friends who received them as replacements of the wobble ads.
What I like about it: Again making use of what is already there (mean wobble ads), deeply integrating with Facebook.
12. Pronunciation game - Easy Way language centre
This is one of the most precious ones I’ve found. Easy Way language centre is making use of Google’s voice recognition to train pronunciation – if Google can understand you you can’t be too bad. The lovely drawings remind me on the beauty of games like Machinarium. You have to open it in Chrome, doesn’t run in another browser.
What I like about it: It’s simple but genius (never saw a campaign making use of this Google API) and the drawings are just wonderful