13. Sexy Fingers – AIDES
Ads for the purpose of raising aids awareness are often pretty good. This one is just wonderfully silly. It’s an interactive comic music game. By clicking buts and pulling strings you create a song. Depending on your place of work you might consider not to open it there.
What I like about it: It’s just hilarious and animates playing around. Puts the message in a fun & positive context.
14. Bell – Androp
Japanese band Androp used a website including a beautifully designed little game to promote their new album. Based on a message you type in you get an animal consisting of letters running through a drawn black and white scenario listening to Androp’s music.
What I like about it: It’s beautiful, it’s a game, it plays with personalised words
15. Smallest store in the world – IKEA
At least one banner made it in my list. A really small one, not even a medium rectangle. And IKEA build a whole product catalogue into it. It makes you curious and as it was targeted to people wanting to move I can imagine a lot of them started playing with it.
What I like about it: Making great use of such a small banner always amazes me, the connection to the shopping experience and the clever use of sound.
16. Curators of Sweden – Sweden
This is a highlight. Sweden’s tourism office runs the Twitter account @Sweden. In this campaign (it’s still running) every week a different Swedish citizen gets control over the account and tweets about her/his life. So you learn more about all aspects of the country. Outstanding.
What I like about it: Making use of what’s already there (Twitter, the people), giving up control (or at least making it look so) and doing it in such a simple & convincing way.
17. The World’s Most Valuable Network – Missing Children Society of Canada
Normally you give money to help. Or time. Or goods. But for some purposes providing access to your network can help. Missing Children Society of Canada created an app which posts an alert to your newsfeed (3-5 times a year they say) when a child is missing in your area – if you donate your network.
What I like about it: the idea of recognising and clearly communicating the value of accessing my networks
18. The VIP Fridge Magnet – Red Tomato Pizza
From the campaign summary: All the big pizza players with their big budgets are in Dubai. So how can a small pizzeria compete on a limited budget? With a local insight. Over 200 nationalities and subsequent language barriers make ordering a pizza more frustrating than convenient. The VIP Fridge Magnet [...] doubles as a pizza emergency button!
You activate it with your phone, you press it, pizza delivery is rolling along. What a cool button to have on the fridge.
What I like about it: A simple gadget cleverly used and hey, who wouldn’t like to have a pizza button on the fridge?!