Gamification in a corporate environment

Some folks at Deloitte wrote a nice article about the use of gamification in a corporate environment: The Engagement Economy: How gamification is reshaping business In today’s engagement economy, where time and attention are becoming increasingly scarce and resources precious, people are likely to gravitate to activities that are authentically rewarding and filled with the […]

“Agile creativity” as a game changer for advertising agencies

Agility is one of the big buzzwords these days and I belong to the group of people being deeply convinced that agile principles will make work us better and the world a better place. Recently Google jumped on the bandwagon introducing a section on “agile creativity” within their think with Google portal. It’s focussing on work that’s […]

Expedia runs neat gamified video campaign

Expedia is currently running a neat creative campaign for its Australian users called “Tag me if you can”. I have to confess that I’ve never heard of the actor Nathan Jolliffe who is shown travelling to a different location each week on YouTube. So this one was relatively easy one for me I thought: But […]

Advertising in an augmented reality

“Sight” – a short futuristic film about augmenting reality by using contact lenses – has been floating around in the blogosphere the last days. It’s an outstanding piece of work showing how life could look like if we had contact lenses as the high end version of Google’s glasses. You are aware of the fact […]

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